SEO/SEM Specialist – Remote

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. Working remotely, you will shape our search strategy, boost visibility, and optimise advertising spend to achieve measurable growth.

Key responsibilities

• Conduct keyword research, discovery, and expansion to drive organic traffic.
• Optimize website content, meta tags, landing pages, and site architecture for SEO and user experience.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and collaborate with developers on fixes.
• Launch, monitor, and optimise paid search campaigns on Google Ads and Bing Ads to maximise ROI.
• Develop and execute link‑building strategies to increase domain authority.
• Track, report, and analyse website analytics (GA4), PPC performance, and SEO metrics to provide actionable insights.
• Research competitor advertising, keyword tactics, and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3–5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of current search engine algorithms, ranking factors, and AI‑driven search trends.
• Reliable internet connection with backup to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML, CSS, JavaScript (knowledge of development constraints is a plus)