YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will shape the end‑to‑end video content pipeline, from concept to performance analysis, driving brand awareness and measurable business results.

Key responsibilities

• Develop long‑term channel strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to uncover trending topics and high‑value content opportunities.
• Guide creative teams on titles, thumbnails, descriptions, and tags to maximize click‑through rates.
• Monitor key metrics (retention, CTR, watch time, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social, paid, and product marketing to integrate YouTube content across channels.
• Identify and pursue monetization options, sponsorships, and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices, and community guidelines.
• Strong analytical ability to turn YouTube Analytics data into strategic actions.
• Excellent written and verbal communication for briefing and feedback.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio

What we offer

• Remote work flexibility.
• Opportunity to shape a high‑impact digital channel.
• Collaborative environment with cross‑functional teams.